Advocacy Communications Associate (Washington)

Огляд

Razom Advocacy, based in Washington DC, is a Razom program committed to advancing policy for Ukrainian victory and to nurturing community engagement across the United States and Ukraine. This media relations position will play a pivotal role in advancing Razom’s mission to support a secure, modern and democratic Ukraine. By working closely with national and local media contacts in the United States, this role will be focused on amplifying Razom’s advocacy priorities through strategic media placement across print, broadcast, and digital media outlets.

Обов'язки

Media Outlets:

• identifying and leveraging strategic media opportunities by recognizing underreported stories, anticipating high-impact news trends, and finding and demonstrating those trends’ relevance to Ukraine to provide journalists with necessary insights and steer the policy conversation on Ukraine in the United States
• conducting proactive outreach to reporters, building and maintaining strategic relationships, identifying key voices on relevant issues, and positioning the organization as a credible and responsive source
• managing essential media operations by maintaining databases, updating contact lists, tracking journalists, drafting and submitting press releases, monitoring media coverage, working across platforms such as Cision, MuckRack, and BusinessWire, coordinating media events, and preparing briefing materials
• developing and executing compelling media pitches, tailoring content to appropriate reporters, timing pitches strategically, managing follow-ups, and tracking pitch success
• analyzing prevailing media narratives by reviewing media coverage, anticipating narrative evolution, and strategically shaping stories to align with the goal of a secure and democratic Ukraine

Local Media Outlets:

• conducting thorough research to map local media landscapes in target congressional districts, identifying key outlets and credible voices, and engaging with local contacts, including non-traditional and digital media, to understand and leverage regional communication channels
• understanding the ideological and demographic makeup of target areas, and demonstrating an ability to adapt pro-Ukrainian narratives to their rhetorical styles
• cultivating strong relationships with local journalists from both print and broadcast outlets, adeptly adapting communication styles to suit different regional contexts, and leveraging these relationships to secure local media coverage and advance the organization’s mission
• training and empowering local activists to engage effectively with the media, providing workshops and guidance to individuals with varying levels of experience, and equipping them with the skills needed to amplify their voices within their communities
• identifying, cultivating, and training credible pro-Ukrainian voices from diverse fields such as faith, sports, veterans, and culture, ensuring they are well-informed and providing opportunities for them to engage with local press effectively

Other:

• collaborating with teams across Razom to develop a comprehensive communications strategy, leveraging experience in strategic planning to identify macro-level patterns, assess resources and capacity, and translate overarching goals into actionable and effective plans
• developing a deep understanding of Ukraine’s culture, history, politics, and economics, and articulating the significance of Ukraine’s success in the war, effectively conveying why Ukrainian victory matters for Ukraine’s and America’s interests and values

Вимоги

• demonstrated expertise in leveraging the entire toolkit of press tools, including press statements, press releases, social media posts, op-eds, and media advisories, with a clear understanding of their appropriate applications and timing for maximum impact
• strong network of journalists in foreign policy and national security
• proven proactive and tenacious approach to media relations, demonstrating exceptional persistence and enthusiasm in pitching stories, targeted personal contact with reporters, producers, and editors, maintaining vigorous follow-up, and consistently overcoming challenges to secure media placements
• history of maintaining a balanced and prudent attitude toward risk, exercising careful judgment in public communications to uphold and protect the organization’s brand and reputation while ensuring responsible and strategic media engagement
• track record of creativity and adaptability by leveraging non-traditional, hyper-local/community, and emerging media channels, including podcasts, social media influencers, trade publications, blogs, sports, and niche hobbyist outlets, to effectively disseminate information and reach target audiences beyond conventional print and broadcast media
• proven familiarity with newsroom workflows, hierarchies, and processes across platforms
• high degree of cultural competence and ability to work collaboratively and inclusively across diverse groups with a sensitivity and appreciation of cultural differences
• familiarity with broadcast best practices, such as basic lighting setups and microphone placement for live remote TV or radio interviews
• bachelor’s degree in a relevant discipline
• ability to travel as necessary
• advantageous but not required: Ukrainian language fluency, proven familiarity with Ukraine, and a track record of supporting its fight for a stable, prosperous, secure, and democratic future, understanding of Ukraine’s politics, culture, economy, and familiarity with the Ukrainian diaspora in the United States

Умови

• full-time position
• in-person or hybrid role (50/50 remote/office) based in Washington, D.C.
• salary range: $75,000-$90,000
• Razom offers generous paid time off and competitive benefits packages
• U.S. work authorization required
• final salary based on experience and qualifications